Intro Text

Now Is Just Right Now

Direction Graphic Comission
Com­ple­tion date: 2014
Printed collateral, including for Egor Kraft's exhibition in Taiga Space, St. Petersburg. It includes a poster, invitation, branded tape and a signboard design. 

Below is a tape with a looped back text ‘Now is Just Right Now is…’ It is a com­ment to the com­pre­hend­ing of one­self's ex­is­tence in the very mo­ment of now and the na­ture of any ex­is­tence be­ing in­sep­a­ra­ble with the pres­ence. The tape was ap­plied to the walls, ceil­ing and floor all over the ex­hi­bi­tion space dur­ing the solo show. Cer­tain amount of tape rolls was avail­able free of charge to vis­i­tors as a take­away piece.

 

Now Tape

 

 

Neon Signboard

 

Now is Just Right Now' is a site spe­cific neon in­stal­la­tion ex­hib­ited at the solo show in St. Pe­ters­burg’s Taiga Space’ court­yard in 2012.

The in­stal­la­tion has re­mained in the court­yard of Taiga’s space con­tribut­ing to the for­ma­tion of a new self-iden­tity of St. Pe­ters­burg’s art scene within a more global con­text by being linked to the famous mural on the building of Tacheles in Berlin. 

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